Nobody acquired into meal kits for the enjoyable of it. Packing up pre-prepared meals for a buyer maybe tons of of miles away was not the rationale why most cooks acquired into the career. And including a collection of logistical complications — reallocation of area, completely different quality-control requirements, acceptable packaging, nationwide distribution — to an already tenuous enterprise mannequin was no restaurateur’s concept of an excellent time.
And but because the COVID-19 pandemic intensified throughout the second half of 2020, increasingly more of London’s eating places discovered themselves shifting towards some type of prepare-at-home possibility — usually along with extra typical supply, however in lots of instances solely separate from it. Quick-casual manufacturers like burger and pizza chains Patty & Bun and Pizza Pilgrims led the best way, with the Pilgrims’ frying-pan pizza kits reportedly promoting out in 37 seconds; in time, even Michelin-starred eating places like Kitchen Desk,