After shifting operations to assist eating places take carryout orders throughout a pandemic that made indoor eating dangerous, Chicago-based Tock has been acquired by Squarespace for $400 million in money and inventory, in response to a information launch. Tock, co-founded in 2014 by Alinea Group’s Nick Kokonas, grew to become the go-to reservation portal for Michelin-starred eating places resembling French Laundry in Yountville, California, and Eleven Madison Park in New York.
Kokonas and firm created the positioning to cut back buyer no-shows: When Tock launched, the positioning required prospects to prepay for his or her meals — a controversial technique, however one which eating places house owners stated higher ensured seats had been full.
OpenTable was Tock’s principal rival, and Kokonas consistently took photographs on the platform, which was offered in 2014 for $2.6 billion to Priceline Group. He known as OpenTable a dinosaur, saying that the interface was antiquated